(Insert image of an authentic Burberry of London label here)
AUTHENTICATING YOUR BURBERRY: A COMPREHENSIVE GUIDE TO LABEL IDENTIFICATION
The world of luxury fashion is rife with counterfeits, and Burberry, with its iconic check pattern and heritage, is no exception. Knowing how to identify a genuine Burberry piece is crucial for both buyers and sellers. This guide will delve into the intricacies of Burberry labels, focusing particularly on a common point of confusion: the subtle differences between older "Burberrys" labels and modern "Burberry" labels. We will explore genuine Burberry label features, compare "Burberrys of London" with "Burberry," and provide a comprehensive approach to verifying the authenticity of your Burberry item.
GENUINE BURBERRY LABEL: A CLOSER LOOK
A genuine Burberry label is more than just a tag; it’s a testament to the brand's history and craftsmanship. Over the years, Burberry's labeling has evolved, reflecting changes in branding and design. However, several consistent elements remain across different eras, serving as key indicators of authenticity.
* THREAD COUNT AND QUALITY: Genuine Burberry labels are sewn with high-quality thread, exhibiting a precise and even stitch count. The thread itself is often a strong, fine material that doesn't easily fray or break. Counterfeit labels often use cheaper, coarser thread that looks visibly inferior.
* FONT AND LETTERING: The font used on genuine Burberry labels is consistent with the brand's established typography. Pay close attention to the letter spacing, kerning (the space between individual letters), and overall font style. Counterfeit labels often exhibit inconsistencies or use fonts that are noticeably different from the authentic ones.
* INK AND PRINTING: The ink used on genuine labels is rich and vibrant, with sharp, clear printing. The color should be consistent and not smudged or faded. Counterfeit labels often use inferior ink that bleeds, fades, or appears dull.
* MATERIAL: The label material itself plays a role. Authentic Burberry labels are typically made from high-quality materials such as woven satin or a similar durable fabric. The material should feel substantial and not flimsy or cheap.
* LABEL PLACEMENT: The placement of the label within the garment is also important. Genuine Burberry labels are usually sewn neatly and securely into a discreet location, often within the interior seam. Poorly placed or haphazardly sewn labels are a strong indicator of a counterfeit.
* ADDITIONAL MARKINGS: Depending on the age and type of garment, you may find additional markings on the label, such as size specifications, country of origin, care instructions, or style numbers. These should be consistent with the overall branding and presentation of the item.
BURBERRYS OF LONDON VS. BURBERRY: UNDERSTANDING THE EVOLUTION
This is where the dropped "of" and the subtle change from "Burberrys" to "Burberry" become crucial to understanding authenticity. Older Burberry garments, particularly those produced before the late 20th century, often displayed the label "Burberrys London." Notice the plural "Burberrys" and the omission of "of." This was a stylistic choice by the brand at the time. However, the company later streamlined its branding to the singular "Burberry," dropping the "of London" as well.
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